Lisa Brizendine Lisa Brizendine

When Your Cash Is Stuck in Limbo: Why Strong A/R Creates Calm, Confidence, and Clarity

When your cash is stuck in A/R, everything feels stuck—your decisions, your confidence, and your next steps. Here’s how to get paid faster, feel lighter, and gain real financial clarity.

Download your free A/R Checklist, Guide, Templates, and KPI Tracker inside.

When Your Cash Is Stuck in Limbo: Why Strong A/R Creates Calm, Confidence, and Clarity

Every service-based business has one spot in the books that quietly steals energy, time, and peace of

mind — and most owners don’t realize how deeply it affects them.

It’s Accounts Receivable.

On paper, A/R looks simple: work done → invoice sent → client pays.

But in real life?

A/R carries emotional weight. It interrupts focus. It creates uncertainty. It makes you feel like you’re

working hard... without the payoff showing up in your bank account.

And that’s exactly why tightening up your A/R system gives you more than cash flow — it gives you

clarity.

The Hidden Drain of Slow A/R

When money you’ve already earned is stuck waiting to be collected, it creates an invisible stress:

• You keep checking your email.

• You wonder if payments will come in on time.

• You delay decisions because you don’t know what’s coming in.

• You feel slightly “off” when looking at your finances.

Even if your business is profitable, slow A/R makes everything feel uncertain.

It’s not the dollar amount — it’s the not knowing.

Download A/R Checklist

Why Faster A/R Feels Like Relief

Once payments start coming in predictably, something shifts.

Your confidence increases.

You make decisions faster.

You plan with less hesitation.

You show up differently as a leader.

When cash flow becomes steady, your business stops running on stress and starts running on clarity.

Download A/R Guide

The True Cost of Letting A/R Slide

When clients pay late, the impact goes beyond an annoying delay:

• cash flow stalls

• payroll becomes a juggling act

• strategic decisions get postponed

• you feel mentally cluttered

• the business feels heavier than it should

Sometimes the weight of unpaid invoices is heavier than the invoices themselves.

A Nurse’s Heart View: A/R Is Your Circulation System

In nursing, when circulation slows down, the whole body feels it.

Your business is no different.

A/R is the flow that keeps everything running:

• energy

• confidence

• operations

• growth

• momentum

When A/R is sluggish, the whole business feels tired.

When A/R flows, everything feels alive again.

How to Improve A/R Without Feeling Pushy

Here are simple changes that speed up payments without awkwardness:

1. Invoice immediately.

2. Use friendly, automated reminders.

3. Make paying simple.

4. Set expectations upfront.

5. Review A/R weekly.

6. Let someone else handle the follow-up.

Download A/R Email Templates

What You Gain When A/R Is Clean and Consistent

Business owners often say:

• “I finally feel in control.”

• “I’m not stressing every morning.”

• “I can plan instead of react.”

• “My books actually feel GOOD to look at.”

• “I have space to think again.”

It’s more than faster payments. It’s relief. It’s clarity. It’s leadership restored.

Final Thought: A/R Clarity Is Business Clarity

When your A/R is organized, predictable, and updated consistently, your entire business feels lighter.

Your cash flow strengthens.

Your confidence grows.

Your decision-making sharpens.

Your days get calmer.

Your future looks clearer.

Financial Clarity with a Nurse’s Heart — one receivable at a time.

Download A/R KPI Tracker
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Lisa Brizendine Lisa Brizendine

Net Margin vs Industry Averages“What Cholesterol Has to Do with Your Profit Margin”

A business can bring in steady revenue and look successful from the outside… but just like cholesterol, numbers without benchmarks don’t tell you if you’re actually healthy.

That’s where net margin comes in. It’s the percentage of your revenue you actually keep after expenses.

Revenue tells you what came in.
Net margin tells you what stayed.

You can feel fine and still have cholesterol quietly building up where it shouldn’t. That’s why doctors don’t rely on how you feel—they run a lipid panel, compare your LDL, HDL, and triglycerides to healthy ranges, and assess true risk.

Your business finances work the same way.

Revenue Alone Is Like Saying “I Feel Fine”

A business can bring in steady revenue and look successful from the outside… but just like cholesterol, numbers without benchmarks don’t tell you if you’re actually healthy.

That’s where net margin comes in. It’s the percentage of your revenue you actually keep after expenses.

Revenue tells you what came in.
Net margin tells you what stayed.

Lipid Panel vs Net Margin Panel

  • LDL (bad cholesterol) → Overhead creeping up (profit being eaten month after month)

  • HDL (good cholesterol) → Healthy margin percentage (cushion for taxes, growth, slow months)

  • Triglycerides → Subscriptions, contractors, underpriced services (gradual margin erosion)

  • Cholesterol Ratio → Net Margin vs Industry Average (are you actually performing well or just getting by?)

A person can have a cholesterol level of 190 and think they’re fine—until the doctor compares it to healthy ranges.
Your net margin means nothing until it’s compared to your industry average.

Business Comorbidities That Accelerate Margin Failure

Just like comorbidities increase clinical risk, stacked financial stressors increase your risk of profit collapse—even when revenue still looks fine.

Clinical Risk Factor: High Blood Pressure
Business Equivalent: Tight Cash Flow

  • Revenue is coming in, but timing is too tight

  • Stress increases even when sales look stable

Clinical Risk Factor: Diabetes (slow recovery)
Business Equivalent: High Accounts Receivable / Slow Paying Clients

  • Income is “earned” but not collected

  • Margin suffocates while expenses still process on time

Clinical Risk Factor: Smoking (constant underlying strain)
Business Equivalent: Underpricing Services

  • Chronic margin suppression becomes the norm

  • Business appears busy but never actually gets ahead

Clinical Risk Factor: Sedentary Lifestyle (passive decline)
Business Equivalent: Set-It-and-Forget-It Bookkeeping

  • Numbers are entered, but not reviewed with intention

  • Silent leaks continue unchecked month after month

Clinical Risk Factor: Family History / Known Risk Environment
Business Equivalent: Industry Cost Trends & Seasonal Patterns

  • Software fees, payroll taxes, card processing, seasonal dips are predictable

  • Without proactive margin management, even expected costs create damage

The Silent Risk of Profit Erosion

Just like plaque buildup, profit erosion is gradual and rarely obvious at first.
A subscription here.
A fee increase there.
A client rate that hasn’t been updated in two years.

By the time you feel it—it’s already critical.

If you're realizing that margin erosion isn't just a bookkeeping issue but a pricing and operations conversation, my Monthly Bookkeeping Service ensures your numbers are reviewed proactively—not just recorded.

And if your current QuickBooks setup doesn’t give you clear, real-time margin insights, we start with a structured QuickBooks Setup & Support session to configure your books for financial clarity.

And if you're ready to go beyond bookkeeping and start using your financial data to plan forward with intention, my upcoming Fractional CFO Strategy for Growth helps you forecast, price correctly, and make decisions based on margin strength—not guesswork.

Time for a Financial Health Check

Doctors don’t wait for symptoms—they run panels and compare your numbers to healthy ranges.
Your books deserve the same level of care.

Want more clarity tools like this?
I’m building a growing Business Tools Library — you can access the available downloads here.

Business Tools Library

Schedule a Profit & Margin Review Call Now!

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Lisa Brizendine Lisa Brizendine

Cash Flow — The Lifeblood of Your Business

Cash flow is the circulation system of your business. On the surface, your bank balance may look healthy, but rising payroll, late receivables, or thin reserves can tell a different story. Learn how to spot red flags early and keep your cash flow strong.

When a patient comes into the clinic, one of the first things checked is circulation. Without healthy blood flow, the body can’t function. In business, cash flow is the same way—it’s the lifeblood that keeps everything moving.

Why Cash Flow Matters

On the surface, your business may look healthy. But if cash isn’t moving where and when it needs to, problems start to show up fast.

And the numbers prove it:

- 88% of U.S. small businesses face regular cash flow disruptions (ASBN).
- 60% of business owners say cash flow is a problem, and nearly 9 out of 10 report it has negatively impacted their operations (NMB&T).
- 50% of small businesses have fewer than 15 cash buffer days—barely two weeks of safety before running dry (JPMorgan Chase).

False Reassurance in the Numbers

Imagine this: a patient with hemoglobin of 6 still shows an oxygen saturation of 100% on the monitor. On paper, everything looks “perfect.” But clinically, the patient is in crisis—without enough hemoglobin, oxygen can’t reach the tissues.

Cash flow works the same way.
Your bank account balance may look healthy, but if payroll is climbing, expenses are rising, or receivables are delayed, the underlying picture is dangerous. The “vitals” look fine, but your business may be starving for resources.

If cash flow feels unpredictable, our Accounts Payable & Receivable Management keeps money moving in and out smoothly so you’re never left wondering what’s coming.

Clinical Symptoms vs. Financial Red Flags

In Medicine (Symptoms of Hypoxia):

- Dyspnea (shortness of breath)
- Low blood pressure
- Chest pain or muscle cramping
- Dizziness
- Pale skin
- Lab results: low hemoglobin

➡️ The monitor (says “all good,” but the body is in distress.

In Business (Red Flags of Cash Flow Trouble):

- Profit on paper but no money in the bank
- Constantly delaying vendor or supplier payments
- Payroll stress as expenses rise
- Using credit cards or loans just to stay afloat
- No cash reserves for emergencies
- Reports that don’t align with reality

➡️ The bank account says “stable,” but the financial health is crumbling underneath.

How to Improve Your Cash Flow Health

- Monthly checkups: Reconcile accounts and review reports regularly.
- Track receivables: Don’t let invoices linger—set clear terms and reminders.
- Control spending: Watch for leaks and unnecessary costs.
- Build reserves: Even a small cushion reduces stress.
- Forecast ahead: Use cash flow projections to prepare, not react.

Claire’s Closing Tip

Cash flow is the circulation system of your business. When it’s strong, your whole operation thrives. When it’s weak, every part of your business feels the strain. Don’t wait for a financial emergency—book your free evaluation today, and let’s keep the lifeblood of your business flowing.

And once that’s consistent, our Fractional CFO Advisory helps you plan beyond survival and into intentional growth.

Scedule a FREE Evaluation of your books Now!

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“Bookkeeping Tips with a clinical twist: where gut instinct meets financial diagnosis.” — Claire Brizwell

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Lisa Brizendine Lisa Brizendine

Why the Time is Now for a Bookkeeper

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Why the Time is Now for a Bookkeeper

‍ ‍

Quarter Four is Your Pulse Check

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Quarter four is the busiest—and often the most important—season for your business. Holiday sales, year-end expenses, bonuses, and tax planning all come together at once.

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Quarter Four is Your Pulse Check

Quarter four is the busiest—and often the most important—season for your business. Holiday sales, year-end expenses, bonuses, and tax planning all come together at once. Heading into this quarter without clear books is like heading into a doctor’s office without vitals—you’re making critical decisions without the data you need.

A bookkeeper gives you that pulse check, so you know where your business stands before stepping into the final stretch of the year.

The Cost of Waiting

Here’s what the numbers show: almost 60% of small business owners admit they don’t feel confident managing their own accounting (source). Add to that the sobering fact that 82% of small businesses fail because of cash flow problems (SCORE).

Without clean, reliable books, many businesses are flying blind—especially heading into Q4 when expenses, taxes, and revenue need tight oversight. Waiting until January to “clean things up” only adds stress, costs more, and leaves room for missed opportunities.

If waiting has already created stress or backlog, our Cleanup & Catch-Up Bookkeeping resets everything—without blame—so you can move confidently into ongoing monthly support.

Clarity for Growth

Just like in healthcare, prevention is better than treatment. Regular bookkeeping keeps your financial “vitals” stable and gives you the clarity to: - Spot hidden expenses before year-end. - Make confident growth decisions for 2026. - Enter tax season prepared, not panicked.

Even if you’ve skipped a few “checkups,” it’s never too late to get back on track. A cleanup or catch-up now means smoother reporting, fewer surprises, and better planning for the year ahead.

Finish the Year Strong

If your books are caughtup and cleaned up our Monthly Bookkeeping Services are designed to take that weight off your plate so you can stay in your role—owner, so you never fall behind, again.

Quarter four is the time to check the pulse of your business. Clean, accurate books give you clarity, confidence, and peace of mind—so you can focus on running your business, not chasing receipts.

Even if you’re behind and need a cleanup or a catch-up, no problem—we can take care of that. The time is now to partner with a bookkeeper.

Schedule your free evaluation of books today!

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“Bookkeeping Tips with a clinical twist: where gut instinct meets financial diagnosis.” — Claire Brizwell 

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Lisa Brizendine Lisa Brizendine

What Does A Bookkeeper Do?

What Does a Bookkeeper Do?

A Clinical Twist on a Vital Role in Your Business

Running a business is a lot like caring for a patient. Without regular monitoring, preventative care, and accurate records, serious problems can go unnoticed until it’s too late. compliant, and positioned to grow.

A Clinical Twist on a Vital Role in Your Business

Running a business is a lot like caring for a patient. Without regular monitoring, preventative care, and accurate records, serious problems can go unnoticed until it’s too late. Just as clinicians track vitals and manage care plans, bookkeepers track your financial health—keeping your business stable, compliant, and positioned to grow.

Here’s what a bookkeeper really does—explained with a clinical perspective.

1. Recording Transactions = Charting Vitals

Every sale, expense, and payment tells part of your financial story. Just like documenting blood pressure, pulse, and temperature, bookkeepers record each transaction to maintain a complete financial chart.

Growth takeaway: Accurate transaction records not only give you the true picture of your finances—helping you price services, plan budgets, and reinvest profits—but they also give you peace of mind knowing nothing is missed or overlooked.

2. Reconciling Accounts = Reviewing Lab Results

A lab result is only valuable when it’s viewed in the context of the full clinical picture. On its own, it can be misleading—but when matched to the patient’s plan and prognosis, it becomes powerful.

Growth takeaway: Not only do reconciled accounts build trust with banks and investors—making it easier to secure credit and funding to grow your business—but they also give you peace of mind, providing a clear financial picture with accurate cash flow and true profit. And that clarity is powerful.

3. Organizing Expenses = An Accurate Health History

A right diagnosis can’t be made without an accurate health history. Current vitals matter, but it’s the complete record—labs, notes, and past assessments—that provides context. Just as medical records are organized so clinicians know where to find labs, history, and results, bookkeepers provide the same value by organizing expenses into categories.

Growth takeaway: Clean, organized expenses not only reveal where your money truly goes—helping you cut waste and redirect funds into marketing, hiring, or scaling—but they also provide peace of mind, knowing your records are accurate and compliant.

Once the numbers are clean, the next step is using them strategically. That’s where our Fractional CFO Advisory & Strategic Financial Planning comes in—turning organized data into forward-looking decisions around pricing, hiring, and growth.

4. Preparing & Analyzing Reports = Gathering a Detailed Health Assessment

Before a physician can diagnose and treat, they rely on a detailed and accurate health assessment—lab results, vitals, clinical data, and a patient interview all gathered together. Bookkeepers do something similar. They don’t just prepare reports—they analyze them, helping you understand what the numbers are saying.

That translation is exactly what our Financial Statements & Reports service delivers—clear monthly insight that shows you what’s working, what’s wasting money, and where growth is possible.

Owners help fill in details such as clarifying what a receipt was for, identifying whether a purchase was personal or business, or confirming the purpose of a transaction. That partnership ensures nothing gets overlooked, and the books reflect both accuracy and context.

Clean books create clarity. Strategic action creates growth. That’s where our Fractional CFO Advisory & Strategic Financial Planning comes in.

Together, we can provide the optimal foundation for long-term financial growth and success.

5. Keeping You Tax-Ready = Preventative Care

Skipping checkups often leads to emergencies. The same happens in business: without ongoing bookkeeping, tax time becomes a scramble. In fact, 60% of accountants say they spend too much time correcting client mistakes and handling manual tasks (The Accountant, 2023): https://www.theaccountant-online.com/news/dext-60-of-accountants-spend-too-much-time-on-manual-tasks/?utm_source=chatgpt.com

Growth takeaway: Staying tax-ready not only avoids fines and builds credibility with lenders, investors, and partners—but it also provides peace of mind, knowing you won’t face year-end surprises or stressful audits.

If things are already behind or tax season feels like a scramble every year, our Cleanup & Catch-Up Bookkeeping service resets everything—so you can hand clean books to your CPA without stress or last-minute panic.

6. Time = Protecting Your Most Limited Resource

In healthcare, every minute matters. The same is true in business. Owners who try to manage their own books often find the process draining. Bookkeepers give that time back.

The time drain is real:
- Small business owners spend an average of 20 hours per month on bookkeeping (SCORE, 2025): https://www.score.org/resource/blog-post/financial-tasks-time-sink-small-business-owners?utm_source=chatgpt.com
- Many report spending 3–6 hours per week reconciling tasks (Consult Vera, 2025): https://consultvera.com/small-business-bookkeeping-stats/?utm_source=chatgpt.com
- Nearly 60% of accountants also report time wasted correcting errors (The Accountant, 2023): https://www.theaccountant-online.com/news/dext-60-of-accountants-spend-too-much-time-on-manual-tasks/?utm_source=chatgpt.com

Growth takeaway: By partnering with a bookkeeper, you not only save dozens of hours each month—you also gain peace of mind, knowing your time is being invested in moving your business forward, not stuck cleaning up the books.

Most business owners start out doing this work themselves—until they realize bookkeeping isn’t just about keeping records, it’s about keeping momentum. If you're spending time categorizing instead of leading, that’s the sign it’s time to hand it off.

That’s exactly what our Monthly Bookkeeping Services are built for—so you review numbers, not manage them.

Clinical Perspective & Statistics

Just like preventative medicine reduces hospitalizations, preventative bookkeeping reduces business failures. Research shows 82% of businesses fail due to poor cash flow management (SCORE / U.S. Bank): https://www.score.org/resource/blog-post/82-percent-business-failures-cash-flow?utm_source=chatgpt.com

With timely reconciliations, organized records, and proactive reporting, bookkeepers stabilize cash flow, keep you compliant, and position you for growth.

If you're realizing bookkeeping is more than just “categorizing,” our QuickBooks Setup & Support service builds your system right from the start—clean, accurate, and ready for real financial decisions.

Schedule a FREE Evaluation of your books Now!

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Conclusion

What does a bookkeeper do? More than just crunch numbers. A bookkeeper:
- Keeps your books stable by recording and reconciling daily activity
- Ensures you’re compliant with tax rules and payroll requirements
- Positions you to grow by providing clarity and insights that guide smarter decisions

Just as you care for your body, you can also care for your business by partnering with a bookkeeper. Beyond the numbers, being your bookkeeper is about building a relationship and walking this journey together—helping you stay on track, find peace of mind, and achieve lasting financial success.

“Bookkeeping Tips with a clinical twist: where gut instinct meets financial diagnosis.” — Claire Brizwell

 

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Lisa Brizendine Lisa Brizendine

What Is A Bookkeeper?

What is a Bookkeeper?

In medicine, patients often ask, “What’s the difference between a nurse and a doctor?” In business, people ask a similar question: “What’s the difference between a bookkeeper and an accountant?”

In medicine, patients often ask, “What’s the difference between a nurse and a doctor?” In business, people ask a similar question: “What’s the difference between a bookkeeper and an accountant?”

As a nurse-turned-bookkeeper, I see the roles clearly—and I’m here to explain what a bookkeeper is and why they are so important.

They are like the financial record-keepers, making sure every penny is accounted for. The unsung heroes who ensure your business’s financial health.

What a Bookkeeper Does

-Maintaining Ledgers ensuring all transactions are recorded properly

- Records daily financial transactions (income, expenses, invoices, payments)

- Keeps accounts organized and up-to-date

- Reconciles bank and credit card statements

-Payroll Processing (employee salaries and wages)

- Prepares financial reports (P&L, Balance Sheet, Cash Flow) so you can see the “pulse” of your business at any time. If you want those reports interpreted and delivered in a way that shows you trends, profitability by service, and real decision-making insight, our Financial Statements & Reports service does exactly that.

And when you’re ready to move beyond reports and into true financial strategy—pricing decisions, hiring projections, and profit planning—that’s where our Fractional CFO Advisory & Strategic Financial Planning service takes over.

Bookkeeper vs Accountant (CPA)

- Bookkeeper: Maintains accurate, timely records

- Accountant/CPA: Analyzes records, prepares tax filings, and gives higher-level financial advice - Together, they’re a team—but without clean books, the CPA can’t do their job well

Why Businesses Need a Bookkeeper

Just like patients rely on vital signs, businesses rely on accurate books. Without them, decisions get riskier, stress levels rise, and growth slows down. A bookkeeper keeps things running smoothly, so your CPA and your business can thrive. With out organized, accurate bookkeeping you could not have:

-An Accurate Financial Picture

-Informed Decision-Making

-Compliance with Regulations

-Time Savings

-Peace of Mind

If you're learning what a bookkeeper does because you’ve been managing it yourself, our Monthly Bookkeeping Services can take it off your plate completely so you can stay in your role—owner, not data entry clerk.

Final Thoughts

My goal as your bookkeeper is more than balancing numbers—it’s about building trust, tailoring support to your unique business, and setting the stage for long-term success.

Schedule a Free Evaluation of your books Now!

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Want to learn more? Follow Claire’s Bookkeeping Tips with a Clinical Twist each week on LinkedIn, and for help with your books contact Lisa at BrizBookkeepers.com.

“Bookkeeping Tips with a clinical twist: where gut instinct meets financial diagnosis.” — Claire Brizwell

 

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Lisa Brizendine Lisa Brizendine

Welcome to Claire’s Bookkeeping Tips with a Clinical Twist

Meet Claire Brizwell—a nurse turned bookkeeper who brings decades of clinical experience into the world of numbers. Just as strong vitals matter in healthcare, steady financials matter in business.

Welcome to Claire’s Bookkeeping Tips with a Clinical Twist — where financial health is treated with the same seriousness as patient health.

Claire Brizwell is a nurse turned bookkeeper who brings over three decades of ICU experience and advanced accounting insight into the financial side of business. In critical care, numbers are never just numbers — they’re indicators of stability, risk, and next steps. Business financials should work the same way.

This isn’t just bookkeeping advice — it’s financial triage meets clean accounting systems, designed for owners who want real-time clarity, not just year-end reports.

Through Claire’s guidance, you’ll get:

  • Financial insight explained without accountant-speak, but rooted in accounting strategy

  • The same calm clarity used in ICU — applied to profit margins, cash flow, and decision-making

  • A no-judgment approach that focuses on your next move, not your past mistakes

  • Accounting awareness that goes beyond data entry — into margins, trends, and profitability signals

Every week, Claire helps business owners stop reacting to financial stress and start leading with steady, informed confidence — the kind that comes from knowing exactly what your numbers are telling you.

If you're ready for bookkeeping advice with clinical calm and CFO-level awareness, you’re in the right place.

Stay with me each week, and we’ll build financial systems as steady as any vital sign—so you lead your business with clarity, not guesswork.

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